Business Developer · Growth Strategist · Tech Enthusiast

I Help Businesses Grow, Scale, and Win Markets.

Hi, I'm Ogechi Welechi, a business developer and growth strategist at the intersection of business, technology, and community growth. I drive partnerships, build revenue pipelines, and grow web3 brands that matter across Africa and beyond.

See My Work Download CV

3+

Years in Business Development & Growth

2

Active Roles across Web3 & Fintech

3

African Markets — Nigeria, Ghana, Kenya

0%

Client Churn at Planbok

Where I've Worked

Professional Experience

Planbok

Business Developer

Planbok

Current Role

Planbok is a programmable wallet infrastructure with built-in payment rails for stablecoin and fiat currencies designed to help businesses easily integrate blockchain and traditional finance based features in treasury management, payment & payroll.

  • ▹ Identify and onboard enterprise clients and platform partners seeking embedded blockchain payment and payroll infrastructure.
  • ▹ Build and manage strategic relationships across fintech, e-commerce, and SaaS verticals in Nigeria, Ghana, and Kenya.
  • ▹ Drive go-to-market strategy and positioning as Planbok prepares for its seed fundraising round at a $5M pre-money valuation.
  • ▹ Collaborate cross-functionally with product and engineering to translate client needs into product requirements.
  • ▹ Leverage technical understanding of MPC wallet infrastructure and multi-chain protocols to communicate value clearly to non-technical stakeholders.
Web3 Fintech Partnerships Go-to-Market Blockchain Infra Seed Fundraising
Women in Defi

Marketing Lead

Women in DeFi

Current Role

Women in DeFi is a pan African community and movement empowering women to participate, lead, and thrive in decentralised finance and the broader Web3 ecosystem.

  • ▹ Lead community growth and brand marketing strategy across social platforms and partner channels.
  • ▹ Develop and execute content campaigns that demystify DeFi concepts and drive inclusivity in Web3.
  • ▹ Manage partnerships with Web3 projects, DAOs, and ecosystem sponsors to create value for community members.
  • ▹ Coordinate events, AMAs, and educational initiatives that grow and retain an engaged global audience.
DeFi Community Growth Content Strategy Brand Marketing Web3 Ecosystem

What I Bring to the Table

My Core Skills

Business Development

Identifying growth opportunities, building strategic partnerships, and creating revenue pipelines that align with business goals — across fintech, Web3, and emerging markets.

Growth Strategy

Designing and executing go-to-market strategies, user acquisition funnels, and community growth frameworks that turn early traction into sustainable scale.

Marketing & Brand

Crafting compelling brand narratives, content strategies, and community campaigns — with a track record in Web3 and DeFi where trust and clarity win audiences.

Tech-Savvy Communication

Bridging technical teams and business stakeholders — translating complex blockchain, wallet infrastructure, and DeFi concepts into clear, compelling language that sells.

Pan-African Market Entry

Deep understanding of Nigerian, Ghanaian, and Kenyan fintech landscapes — including regulatory environments, payment behaviours, and local partnership ecosystems.

Community Building

Growing engaged communities from the ground up — using education, events, and storytelling to build loyal audiences around products and movements that matter.

Social Proof

What People Say

"

Ogechi doesn't just open doors — she builds the entire corridor. Her ability to understand our tech deeply and still speak the language of business partners is genuinely rare in this space.

IW

Ifeanyichukwu Welechi

Technical Founder, Planbok

"

As Marketing Lead, Ogechi brought structure and heart to everything we did. Our community grew significantly and engagement skyrocketed — she made Women in DeFi feel like a movement, not just a group.

SI

Founder, Women in Defi

Sarah Idahosa

"

What sets Ogechi apart is that she understands tech products deeply enough to sell them convincingly. She's a business developer who actually gets what she's building around.

DI

Dikachi Ibekwe

Business Lead, LambaCard

10+

Enterprise Partnerships

2x

Community Growth at WiDeFi

3

African Markets Covered

0%

Client Churn at Planbok

Get In Touch

Let's Build Something Together

Whether you need a business development lead, a growth strategist, or someone who can bridge tech and market — I'd love to connect.

✉️   welechi.ogechi@email.com LinkedIn Profile →
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